Next year will be the 40-year-anniversary of Shane English School. To celebrate, Shane English School Taiwan ran a big marketing campaign in May to raise awareness and open discussion – Lecture Tour of Children’s Education.
This big campaign was held in three main cities in Taiwan – Taipei, Taichung, and Kaohsiung. We were honoured to invite the famous children’s books writer Wang Wen Hua as our presenter. His professional knowledge and humour brought a lot of different concepts to parents and teachers. The number of registrants over three sessions were very positive: over 600 parents and teachers came and had a great time with us.
Related news about this campaign was published in Parenting Magazine in May and June. Parenting Magazine is a very popular magazine in Taiwan whose target audience are teachers and parents with 4- to 15-year-old children. This age range just happens to match the age range of our students. Through this media exposure, Shane Schools’ brand is known by far more parents and teachers in Taiwan.